What is networking?

“The process of interacting with others to exchange information and nurture professional contacts.”

The term gets thrown around constantly in entertainment. Networking includes everything from chatting with coworkers to striking up a conversation the person in front of you at Macy’s to reaching out to your second cousin who happens to be some CEO’s assistant.

Bottom line: it’s the foundation for most hiring and deals that go down in entertainment.

Authentic Networking

Authentic networking starts with curiosity. Be intentional with who you reach out to—time is a valuable commodity for both you and them. Respecting that makes a difference.

What are your resources?

Personal: Think about any family, friends, neighbors, or acquaintances that work in or around the area you’re trying to enter. A warm intro or even a name-drop can go a long way.

School: Your professors, career advisors, fellow students, and especially alumni are all valuable connections. Use LinkedIn to search for alumni working at companies or in roles you are interested in.

Cold Messaging: LinkedIn messages, public emails, letters even. Keep messages short, polite, and personalized.

Current Workplace: Navigate with caution and ask appropriately. If unsure, ask your supervisor who would be appropriate to ask. Be flexible with their schedule and come prepared with researched and relevant questions.

The “Coffee Chat”

Ah, the good ol’ coffee chat. It doesn't always involve actual coffee but has evolved as a catch-all term for anytime you schedule a brief conversation, whether on Zoom, over the phone, or in person.

This is not a pitch session.

Use the time to learn, not sell. Ask thoughtful questions and listen actively.

Coffee Chat Question Examples:

What is the day-to-day of your current role?

How did you get where you are today?

How did you land your first job in the industry?

What did you learn from you previous job(s)?

What’s the most rewarding aspect of your current role?

What’s the most important piece of advice for someone just starting out?

Is there anyone else you recommend I speak with to learn more?

These are broad, but also remember to brainstorm job-specific questions too.

For example:

-If you’re speaking with an editor, ask what software they use/prefer

-If you’re speaking to someone at an agency, ask about recent projects they’ve worked on (with caution of NDAs of course!)

-If you’re speaking with costume designer, maybe ask about where they get their inspiration